Great online video content begins with deep customer insight, cross platform strategy, storytelling focussed creative, and production values whose tone reflects the brand experience.
With over 15 years experience in working as ethnographers, understanding the customer and the shifting digital media landscapes is central to our approach to creating great content. Go to our Research section find out more about our research video services.
Online platforms are complex and non linear, therefore we focus on the four broad stories that your organisation should be telling to help consumer navigate their individual path towards your offering.
Brand stories that delivers an experience that is the central emotional promise of your brand.
People stories that convey the passions, skill and expertise that energise your business.
Product stories that explain the practical details of integrating your offering into your customer’s life.
Customer stories that help independently verify the authenticity of your offering.
Once we deeply understand the customer’s story through research, and understand the stories you need to be telling, our creative development finds executions that can help find a resonance between your story and the customer. It can be as simple as a website walkthrough or a customer testimonial that converts a google search into a purchase decision. Go to our marketers page to find out more.
Our production processes scaled to fit. We can organise and film large scale commercial productions, but also have a micro studio that allows us to make same day turnaround, high quality, cost effective videos that engage with customers in a digital environment of fast content with a shorter shelf life. Look at our micro studio for more information.