in depths  ethnography focus groups vox pops typologies consumer video interviews stimulus ad testing mock ups

Ikonfilm has been working with research agencies for over 20 years making consumer insights videos for national and global brands. Our depth of experience means we can bring a research savvy approach to filming that does not interfere with the process, We can also conduct and guide interviews to ensure the best results for the final edit.  We produce videos with a deep understanding the researcher’s objectives and can bring the power of storytelling to deepen the impact of insights on organisations. For the confidentiality of respondents and clients, video samples can only be shown in meetings


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Focus groups
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Ethnographic Videos
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Research Agency Clients
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Years of experience


FMCG: Coca Cola Amatil, Nestle, Arnotts, Heinz, Uncle Toby’s, Cadbury’s, Diageo, GSK, Unilever 

Tech: Facebook, Twitter, Google, TikTok , Samsung

Pharma: Pfizer, Zoetis

Finance: Visa, Westpac, ANZ, PayPal, CBA, Virgin

Auto: Toyota, Hyundai, BMW, GM Holden, Audi

Retail: Woolworths, Bunnings, Wesfarmers, Centro, Stocklands

Telco: Vodafone, Telstra, Optus, Virgin Mobile

Govt: DFAT, Dept Health Aging, Georges River Council, Sydney City Council, TfNSW

Media: Foxtel, Ten, SBS, Time Warner

Electrical: Sunbeam, Dyson, 

Agencies: Pollinate, Stancombe, Adshel, Taverner, Tiny Hunter, Person First, Camino, Meld, Ergo Strategy, UMM, Koji, Pure, Pearl Research, Vision Critical, Haymaker, Quirk, First Point, Growth Mantra, TLE, AC Nielsen, GfK, FiftyFive5, Sweeney, Whybin TBWA, MC Saatchi, IPSOS, Oooh Media, JC Decaux.


Stimulus video: Media Agency

Ikonfilm was commissioned to digitally insert test advertisements into displays in this walkthrough of a shopping centre, to be used as video stimulus for an online survey. .

DELIVERABLES: 2 minute video

Global FMCG

A global food company wanted to film responses to its new range of sauces. ikonfilm unobtrusively filmed authentic responses across several focus groups.

DELIVERABLES: 3 minute video


We worked with a Research agency to synthesise and present the issue of identity and how it impacts culture in Australia.
DELIVERABLES: 1 powerpoint. 3 short videos.

Coffee brand

An espresso machine brand sought well filmed interviews to keep their finger on the pulse of global coffee culture. DELIVERABLES: 6 interviews and B roll of coffee making process

Global Investment firm

A documentary on attitudes towards aging. We interviewed and filmed 6 different subjects over the course of 2 months examining their attitudes towards life, health, legacy and the future.

DELIVERABLES: 1 hr documentary


As part of its commitment to a customer focused approach to a major new infrastructure project, Transport NSW worked with Meld Studios to bring the customer journey to the centre of the Design process. Ikonfilm produced a series of videos demonstrating customer interactions across a range of needs including accessibility..
DELIVERABLES: 50 interviews and focus groups filmed, 12 edits delivered.

Car company

A luxury car brand sought to gain an insight into how to better service its female customers. From the research findings, several respondents were selected for being the most representative articulation of the findings. We followed them for a week and  produced an engaging video to inspire and educate sales teams around Australia

DELIVERABLES: 6 x 5 minute videos


Ikonfilm created stimulus videos for online focus groups to guide them virtually through the store and facilitate an interactive design process for Target store layouts.

DELIVERABLES: VR video,. photos


GfK needed an engaging and entertaining visual way to inform the Australian Radio Industry about the upcoming new techniques in ratings polling. Ikonfilm scripted produced, interviewed, directed, filed and edited a video combining the interviews of 6 key respondents

DELIVERABLES: 9 minute video and 1 minute trailer

Luxury Clothing Brand

A global luxury clothing brand south to create video representing each of their customer types. Ikonfilm spent a day with each respondent, filming their life, interviewing them, and edited 6 short documentaries.

DELIVERABLES: 6 x 5 minute videos

Social media company

A global social media company wanted to understand the advertising spend in Australia and how it related to retail culture. Ikonfilm travelled around Australia interviewing companies with world standard social media advertising strategy

DELIVERABLES: 15 minute videos

Insights Forum

Film and photography for the GfK insights forum 2022.
DELIVERABLES: 1 hour edit, 10 minute edit, 2 minute edit, photographs.

Out of Home Advertiser

We tracked the morning and evening routines of commuters to gauge their exposure and receptiveness to out of home advertising, bringing tangible visual examples

DELIVERABLES: 6 x 6 minute documentary

Global fintech

A global fintech company sought to make a series of in depth documentaries across a range of attitudes to finance by various age age groups. .

DELIVERABLES: 4x5 minute videos