Ikonfilm has been working with research agencies for over 20 years making consumer insights videos for national and global brands. Our depth of experience means we can bring a research savvy approach to filming that does not interfere with the process, We can also conduct and guide interviews to ensure the best results for the final edit. We produce videos with a deep understanding the researcher’s objectives and can bring the power of storytelling to deepen the impact of insights on organisations. For the confidentiality of respondents and clients, video samples can only be shown in meetings
in depths ethnography focus groups vox pops typologies consumer video interviews stimulus ad testing mock ups
OUR WORK IN RESEACH
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Focus groups
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Ethnographic Videos
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Research Agency Clients
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Years of experience
RECENT CLIENTS
FMCG: Coca Cola Amatil, Nestle, Arnotts, Heinz, Uncle Toby’s, Cadbury’s, Diageo, GSK, Unilever
Tech: Facebook, Twitter, Google, TikTok , Samsung
Pharma: Pfizer, Zoetis
Finance: Visa, Westpac, ANZ, PayPal, CBA, Virgin
Auto: Toyota, Hyundai, BMW, GM Holden, Audi
Retail: Woolworths, Bunnings, Wesfarmers, Centro, Stocklands
Telco: Vodafone, Telstra, Optus, Virgin Mobile
Govt: DFAT, Dept Health Aging, Georges River Council, Sydney City Council, TfNSW
Media: Foxtel, Ten, SBS, Time Warner
Electrical: Sunbeam, Dyson,
Agencies: Pollinate, Stancombe, Adshel, Taverner, Tiny Hunter, Person First, Camino, Meld, Ergo Strategy, UMM, Koji, Pure, Pearl Research, Vision Critical, Haymaker, Quirk, First Point, Growth Mantra, TLE, AC Nielsen, GfK, FiftyFive5, Sweeney, Whybin TBWA, MC Saatchi, IPSOS, Oooh Media, JC Decaux.
WORK
Stimulus video: Media Agency
Ikonfilm was commissioned to digitally insert test advertisements into displays in this walkthrough of a shopping centre, to be used as video stimulus for an online survey. .
DELIVERABLES: 2 minute video
Global FMCG
A global food company wanted to film responses to its new range of sauces. ikonfilm unobtrusively filmed authentic responses across several focus groups.
DELIVERABLES: 3 minute video
Broadcaster
We worked with a Research agency to synthesise and present the issue of identity and how it impacts culture in Australia.
DELIVERABLES: 1 powerpoint. 3 short videos.
Coffee brand
An espresso machine brand sought well filmed interviews to keep their finger on the pulse of global coffee culture. DELIVERABLES: 6 interviews and B roll of coffee making process
Global Investment firm
A documentary on attitudes towards aging. We interviewed and filmed 6 different subjects over the course of 2 months examining their attitudes towards life, health, legacy and the future.
DELIVERABLES: 1 hr documentary
Metro
As part of its commitment to a customer focused approach to a major new infrastructure project, Transport NSW worked with Meld Studios to bring the customer journey to the centre of the Design process. Ikonfilm produced a series of videos demonstrating customer interactions across a range of needs including accessibility..
DELIVERABLES: 50 interviews and focus groups filmed, 12 edits delivered.
Car company
A luxury car brand sought to gain an insight into how to better service its female customers. From the research findings, several respondents were selected for being the most representative articulation of the findings. We followed them for a week and produced an engaging video to inspire and educate sales teams around Australia
DELIVERABLES: 6 x 5 minute videos
Target
Ikonfilm created stimulus videos for online focus groups to guide them virtually through the store and facilitate an interactive design process for Target store layouts.
DELIVERABLES: VR video,. photos
GFK
GfK needed an engaging and entertaining visual way to inform the Australian Radio Industry about the upcoming new techniques in ratings polling. Ikonfilm scripted produced, interviewed, directed, filed and edited a video combining the interviews of 6 key respondents
DELIVERABLES: 9 minute video and 1 minute trailer
Luxury Clothing Brand
A global luxury clothing brand south to create video representing each of their customer types. Ikonfilm spent a day with each respondent, filming their life, interviewing them, and edited 6 short documentaries.
DELIVERABLES: 6 x 5 minute videos
Social media company
A global social media company wanted to understand the advertising spend in Australia and how it related to retail culture. Ikonfilm travelled around Australia interviewing companies with world standard social media advertising strategy
DELIVERABLES: 15 minute videos
Insights Forum
Film and photography for the GfK insights forum 2022.
DELIVERABLES: 1 hour edit, 10 minute edit, 2 minute edit, photographs.
Out of Home Advertiser
We tracked the morning and evening routines of commuters to gauge their exposure and receptiveness to out of home advertising, bringing tangible visual examples
DELIVERABLES: 6 x 6 minute documentary
Global fintech
A global fintech company sought to make a series of in depth documentaries across a range of attitudes to finance by various age age groups. .
DELIVERABLES: 4x5 minute videos