Ethnography

Ikonfilm has been working with research agencies for over 20 years, bringing a human face to findings and producing memorable, shared experiences that guide organisations to focus on their customer.

ETHNOGRAPHic documentary

Luxury Car Brand

CLIENT: CAMINO RESEARCH

DURATION:10 min

A luxury car brand sought to gain an insight into how to better service its female customers. From the research findings, several respondents were selected for being the most representative articulation of the findings. We followed them for a week and  produced an engaging video to inspire and educate sales teams around Australia

B2B Marketing Videos

ADSHEL

DURATION:6 X 10 min

Ikonfilm produced a series of videos that were part of an ethnographic study for Adshel, examining commuters across a range of demographics.

5 Part Video Series

Transport for NSW

CLIENT: MeLd Studios

DURATION:6 X 20 min

As part of its commitment to a customer focused approach to a major new infrastructure project, Transport NSW worked with Meld Studios to bring the customer journey to the centre of the Design process. Ikonfilm produced a series of videos demonstrating customer interactions across a range of needs including accessibility.

VIRTUAL REALITY

TARGET

CLIENT: QUIRK RESEARCH

3 x VIDEOS, & VIRTUAL3D TOUR:

Ikonfilm created stimulus videos for online focus groups to facilitate an interactive design process for Target. 

B2B PROMOTIONAL Video

Commercial Radio Australia

CLIENT: GfK

DURATION:2 X 5 min

GfK needed an engaging and entertaining visual way to inform the Australian Radio Industry about the upcoming new techniques in ratings polling.

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